1. ÇÁ·Î±×·¥ °³¿ä
To those who see themselves in the future starting a
joint venture, establishing a subsidiary or just signing a contract with a
local company in Moscow, St. Petersburg or Novosibirsk this two-week Summer
program will offer an opportunity to learn about specific aspects of Russian
economic context, marketing trends or manufacturing requirements.
The syllabus focuses on five main areas in which doing
business in Russia may present the greatest difficulty: Business
Culture, Soviet Legacy and Management Practices, Marketing, Operational
Excellence, CSR. Various issues related to these five areas will be covered
during morning sessions by leading faculty from the HSE Graduate School of
Business as well as renown visiting professors. In the afternoon students will
have time to work on their team projects. There will also be a round table
involving Russian and non-Russian businessmen sharing their experience of
working in a multinational company in Russia which will allow students to hear
real-life stories and ask questions. And since living and working in Russia is never
just about work, there will be cultural nights for students to relax and have
fun while watching and discussing movies or cooking together a traditional
Russian meal.
There
will be two tracks proposed. Students who will work on team projects will be
invited to defend them on July 16 in front of a distinguished jury consisting
of faculty and business people. The short track will involve all offered
activities except team projects.
2. ÇÁ·Î±×·¥ ÀÏÀÚ
July 5-16, 2021
3. ÇÁ·Î±×·¥ Âü°¡ºñ
6 ECTS (~600 EURO)
3 ECTS (~400 EURO)
4. Áö¿ø¹æ¹ý
https://gsb.hse.ru/iec/doing_business/
5. ¹®ÀÇ
gsbsummer@hse.ru