1. 프로그램 개요
1) DATA DRIVEN DECISION MAKING IN MARKETING_
This program is suitable for all students who are
interested in the field of applied data science. During this two week program,
students will get an overview and understanding of the most common techniques
used in data science. They will learn to connect the technical expertise of
data scientists to a specific business expertise, with a focus on Marketing and
Sales. Throughout the program students will work together in groups on a
real-life project.
2) SUPPLY CHAIN MANAGEMENT
During this program students will combine theory
and practice in tutorial-style classes in the field of supply chain management.
In addition, they will learn about Dutch culture and the different cultures of
their international classmates. Throughout the 2 weeks, students will work in
small groups on their ongoing project for the fictive company Samsonic,
directly applying all their knowledge & experience directly to this
challenging case. A a web-based business simulation game is also included in
the program.
2. 프로그램 일자
1) DATA DRIVEN DECISION MAKING
IN MARKETING_
Synchronous classes: Monday-Friday from 9am-1pm
(CET)
2) SUPPLY CHAIN MANAGEMENT
Synchronous classes: Monday-Friday from 3pm-7pm
(CET)
3. 프로그램 참가비
Students
may participate on the basis of exchange or by paying a tuition fee.
Exchange students will contribute to the semester exchange between
our institutions in the ratio:
3 summer school students = 1 HAN/ISB semester student.
• Fee
based on exchange: € 150
• Fee including tuition: € 500
4. 지원방법
국제교류팀으로 문의
국제 단기프로그램
